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    Website: pedarling.co

    Location: Chungcheongnam-do, Republic of Korea

    Specialized sector: Smart City, Service Platform, Personal Mobility

    Company overview

    Pedarling is a company established in February 2021, specializing in personal mobility solutions within Smart Cities. Their flagship service is a Personal Mobility Integrated Management App that provides AI-driven, personalized services for bicycles and kick scooter maintenance and repair. With a growing team of 11 employees and a presence in the broader European market, the company is poised to expand its operations internationally, particularly in France, focusing on sustainability and the circular economy.

    Problem overview

    As urban populations grow, personal mobility options such as bicycles and electric scooters are increasingly favored for short-distance transportation. However, maintaining these vehicles often involves inconsistent quality of service, high repair costs, and a lack of personalized management. Additionally, there’s a growing need to integrate sustainability and recycling into maintenance, as cities push for greener solutions.

  • Solution Overview

    Pedarling provides a comprehensive management platform that integrates AI and Big Data to offer personalized services for maintaining and repairing personal mobility devices like bicycles and kick scooters. The app includes RFID technology for asset tracking and history management, ensuring high transparency and efficiency in maintenance services. It promotes sustainability by incorporating recycling and refurbishment options, catering to the growing demand for greener personal transportation.

  • Business Model

    Pe.darling operates on a B2C model, with direct offerings to individual users seeking reliable maintenance services for their personal mobility devices. Their app platform is designed to personalize service offerings using AI and data-driven insights, and their expansion plan includes entering the French market by establishing a local subsidiary by 2024.

  • Competitive Landscape

    Pedarling stands out due to its first-mover advantage in integrating AI-driven personalization with personal mobility maintenance. Competitors in the personal mobility market focus more on hardware or rental services, but few offer a comprehensive management platform with a strong emphasis on sustainability and service personalization. As the company moves into Europe, it will be negotiating with local bicycle repair shops and technician associations, seeking partnerships to secure its position in the French market and broader European expansion.

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