• Giving New life to Bicycles

    WRIGHT BROTHERS

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    Location: Seoul, Republic of Korea

    Specialized sector: Smart City, Service Platform, Mobility

    Company overview

    Wright Brothers Co., Ltd., established in 2017, specializes in mobility solutions with a focus on smart cities and service platforms. The company operates a certified used bicycle platform that incorporates X-ray Non-Destructive Inspection (NDI), AI-based certification, and a blockchain-based registration system for bicycles. With an emphasis on safety, sustainability, and reliability, Wright Brothers aims to revolutionize the second-hand bicycle market while promoting environmental awareness through its carbon footprint calculator.

    Problem overview

    As cycling becomes a popular mode of urban transportation, particularly in regions like Europe and Japan, the need for safe and certified used bicycles has grown. The existing second-hand market faces challenges with quality control, certification issues, and the lack of reliable tracking for bicycle usage and environmental impact, creating barriers for both buyers and sellers.

  • Solution Overview

    Wright Brothers has developed the first certified used bicycle platform with X-ray Non-Destructive Inspection (NDI) technology, ensuring high standards of safety and reliability for second-hand bicycles. The platform integrates AI-based image recognition for bicycle certification and blockchain-based DID (Decentralized Identifier) technology to register and track bicycles, ensuring full transparency for buyers. The carbon footprint calculator also adds a layer of sustainability, allowing users to track their environmental impact through cycling.

  • Business Model

    Wright Brothers operates across multiple channels, including B2B, B2C, B2G, and C2C. Their platform facilitates the trading of certified used bicycles and provides additional services such as carbon footprint tracking and O2O partner shop services.

  • Competitive Landscape

    Wright Brothers distinguishes itself by offering the first certified platform for used bicycles that includes non-destructive testing. Their focus on safety, carbon reduction, and the integration of cutting-edge technologies like AI and blockchain gives them a competitive edge in the global bicycle market. Ongoing partnerships with entities like Rakuten, Toyota Tsusho, and Seoul Metropolitan Government further strengthen their market position.

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